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winter wishes toy drive

please join us in fulfilling some special winter wishes this holiday season! 

our bushwick, manhattan, and greenpoint locations are partnering with the new york cares winter wishes program. this program offers an opportunity for children and teens in need to write letters describing what gift they would like to receive for the holidays.

here’s how you can participate: visit our bushwick or greenpoint locations and look over the winter wishes letters that are displayed around the store and when you find a wish you would like to fulfill, ask our staff for assistance. or choose a numbered ornament from our christmas tree display at the register to receive the corresponding letter and further instructions.

each letter describes an item that the child or teen would like to receive. regardless of what is asked for, these items need not be more than $30 - $40 as it is your thoughtful and generous action that is the real gift. typical items are toys, books, games, gift cards, or winter clothing items.

please gift wrap and send the purchased gift to the agency provided on the letter no later than tuesday, december 15th. further instructions on labeling the gift will be provided with the letter. however, if you would prefer to have beacon’s ship it, no problem! please bring back your wrapped gift by monday, december 14th.

from the bottom of our hearts, we thank you for your interest.

happy holidays!