blog

              creative direction: mina kim @mminakimm whoruidku.com and khang pham @khang.wavfeaturing and styled by mina kim @mminakimm  photos by khang pham @khang.wav

we’re ringing in the new year with a playlist that feels like getting ready at your best friend’s house for studio 54, the 2026 edition. curated by odera, a buyer at our greenpoint store. think glittery tops, champagne pops, cherry...

creative direction & styling by charlie byrd @iluvcharliebyrd & mina kim @mminakimm whoruidku.com  photos by bomin ahn @abo_cad0 portfolio assisted by  khang pham  featuring charlie byrd & mina kim

this month, we’re falling for the witch’s season with a playlist from Angelika, buyer and head of new merch at our greenpoint store. think dusk settling over the city, bats cutting across a bruised sky, and rock steeped in the...

creative direction & photos by odera nkem-mmekam @do.u.dare.me featuring chris.e aynalem & odera nkem-mmekam

The Beacon's crew takes a day off for an adventure in one of the most exciting events in NYC as an anime fan. Anime NYC 2025 was fun, chaotic, action packed and full of amazing outfits and cosplays! But do...